External Link: http://downloads.transportation.org/ANewWayToTalkAboutTransportation/NewLanguageofMobility.pdf
Year Published: 2011
Publisher: American Association of State Highway and Transportation Officials
Summary:
This is the third in a series of 3 reports analyzing the language used when talking about transportation. This report explains the language that was most effective in generating support and excitement about transportation during 3 focus group sessions held by the Maslansky-Luntz team.
Related Components: Component 6: Reporting and Communication
Related TPM Areas: General