NCHRP 20-24(62)A
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Year Published: 2011
Publisher: American Association of State Highway and Transportation Officials

This is the third in a series of 3 reports analyzing the language used when talking about transportation. This report explains the language that was most effective in generating support and excitement about transportation during 3 focus group sessions held by the Maslansky-Luntz team.

Related Components: Component 6: Reporting and Communication
Related TPM Areas: General